Small Business Web Development

Small business web development is something which unfortunately even to this day is rarely understood. There are two main schools of thought which surround it – those small business owners who look for the designer who has created the most attractive and professional websites in the past and those who want a website to get results.

I would suggest that as a small business owner you should be looking for a web developer who possesses the second skill. I don’t necessarily mean to find a developer who makes *ugly* sites, but it is important that you consider how you are going to benefit from your website before you start building it.

In other words you need ot start with the end in mind. Too many small business owners and web developers themselves focus firstly on making an attractive website with a real “wow” factor. Then they sit down to try and figure out how to market it effectively so that you actually get the end result you’re looking for – more customers or clients for your business without having to spend an arm and a leg to get them.

As I’m sure you can imagine, not only is this backwards but can also lead to frustration. So for best results, start out with the end in mind.

You need to find a professional in the realm of small business web development who specializes in building websites that get results – rather than just look nice. Find someone who knows how to design a site so that it will draw potential customers from the search engines each day and it won’t be too long before you start to notice some significant improvements in your profits as a result.

Web Development Pet Peeve: This Site Best Viewed By …

It only takes a little looking around the web (even among professional web developers) to find the words “This site best viewed by…” emblazoned somewhere for all to see (as if it were something to be proud of.) A quick Google search shows several hundred million results. This particularly abhorrent practice is a major pet peeve of mine. It means that someone was too lazy to do their job properly and probably got paid for it anyway. That’s just wrong.

There’s also the implication that any site visitor not using the specific browser, browser version, or screen resolution listed as “acceptable” by this particular wannabe webmaster (or better yet, “webfailure”) just deserves whatever garbage comes out on their screens. You’d think that no one else had ever heard the story of The Emperor’s New Clothes.

I keep trying to imagine what day to day life would be like if this practice were adopted by any other industry. Can you imagine a television station that advertised the best brand of television on which to watch their broadcast and was unconcerned by the fact that their signal was blurry or unwatchable on any other brand? Can you imagine a sign outside your local grocery store that said, “This parking lot best used by Toyota Camrys, 1995 or later, 2-door, not 4-door.” Tell me you wouldn’t want to stick some massive, old RV across 14 of those parking spaces and dare anyone to say a word.

People, the time has come to end this practice once and for all! There have been efforts and all-out campaigns to do this before, but they’ve had very little success. I have a plan that I think could be pretty effective. I call it my “Many Happy Returns Plan.” It goes like this:

  • Everyone starts contacting the real owners of these sites and telling them to get their money back. It’s clear that the person they paid to do this was either too incompetent to do it properly or too lazy to finish the job. They should get their money back to pay someone else who knows what the heck they’re doing. It’s only fair. I think that a few well-publicized lawsuits would end this particular trend in laziness.

It really comes down to this, the only time that you should see the words “This site best viewed by…” on a website is if they’re followed by the words “…anyone in any browser they prefer.” If you don’t know how to do this, ask, search the web, learn, find out. Don’t just stick some piece of garbage site up and charge a client for it. In the immortal words of Captain Jean-Luc Picard, “Make it so.”

The Benefits That PHP Certification Can Give Web Developers

PHP is a server side scripting language that allows you to create some of the most beautifully dynamic and interactive websites out there, and if you can use it, you can go straight to the top when it comes to getting web design work. However, getting your foot in the door isn’t simply a matter of knowing how to do the work; not only do you need to know PHP inside and out, you are going to need to prove to potential clients and employers that you have the knowledge as well! The truth of the matter is that when you are looking to get hired for web design work, you are not always dealing with people who will recognize your experience or your knowledge; this is where having PHP certification can help.

In the first place, what does PHP certification consist of? In many cases, when you are looking at getting certified, you are going to need to know both PHP and SQL (primarily MySQL – which is a standard for accessing database systems). These are the two subjects that you need to be aware of and that you need to be comfortable with, and you will find that these two subjects give you the foundation of a good web development expertise. When you are looking to prove to the people in charge that you are capable of doing the work that they want, PHP certification will show that you are proficient in both of these topics.

If you are looking to get started with PHP certification, you will find that the major provider of recognized PHP certification is going to be Zend. Zend certification will test your knowledge of PHP, and even better, it is going to test you with regard to real world job functions. For the positions where certification in PHP is required, Zend certification is going to be the one that allows you to stand out and to strut your stuff. It is important to remember that having the certification itself will allow you to get your foot in the door. The Zend certification for PHP is a little pricey (around $125 at the last look), but it is important to remember that you should see this as an investment in your future employability. Just think how much more salary you can get out of your present or future employer.

When you are thinking about getting PHP certified, remember that you are likely going to need to be competent with both PHP and SQL (MySQL). Also remember that the exam is practical, and that some preparation is essential. Taking the exams unprepared will be a problem for anyone, even if they are very comfortable with these topics, and this is where training materials and practice exams can come in. Consider what your options are and what you can do to get the results that you are after.

Achieving a PHP certificate can be something that makes a huge difference to the way that you are moving forward and the shape that your career in PHP development takes. If you want to get ahead and get yourself PHP certified, then make sure you check out the resources at this PHP certification info site before you rush into it. This site will let you explore some of the other benefits of PHP certification and give you some of the resources you’ll need also.

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